Insight Community by CreaMetrix is a new approach to co-creation.
It is helpful tool for NPD marketeers and innovation managers
CreaMetrix is a Moscow based full service market research agency, founded in April 2010. We focus on implementing new market research tools on the Russian market. Our company aims at meeting clients’ challenges in the field of innovation and NPD, bringing a fresh approach to the market research solutions. We act as a liaison between consumers, manufacturers, and retailers.
CreaMetrix offers our clients up-to-date research tools, as well as a deep expertise in marketing research, thereby ensuring that our clients receive the most effective and professional service.
One of the areas the company is also focusing in Russia is online based co-creation platform. We recruit creative consumers to our Insight Community, which can help us translate consumer insights into new product ideas in different product categories, test new product and packaging concepts, find right roots for effective advertising, and finally help our clients create breakthrough innovative solutions.
The company's mission is to help clients achieve success in innovations!
CreaMetrix name reflects our philosophy. We focus on the CREATIVITY of consumers and on the METRICS of successful innovation. We believe that creative consumers can provide invaluable input into the process of NPD. Our metrics include reliable indicators on each stage of new product development, starting from the understanding of consumers insights to the stage of new product launch to the market, and tracking its performance.
Working co-creatively means interacting constructively with your customers to generate ideas together. It is not about just listening to their opinions via the classic stimulas/ response model. It’s about translating business language into everyday words helping to evolve concepts into more lifelike entities. And vice versa it's about translating consumer language to the relevant business content.
This tool will help you:
CreaMetrix Research is involved into the global partnering network of research agencies called OPEN WORLD, which is aimed to provide quality services around the world in the field of innovation and NPD. This network is covering countries in Europe, Asia, Africa, and also North & South America.
If you would like more information on our global marketing research services, please contact Mr. Frédéric Miedzinski, Chairman of the OPEN WORLD by emailing : email@example.com or calling : +33 1 43 43 94 91
Measure your Brand Pull in respect of competitors worldwide with detailed description
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In order you can tackle the considered market according to the priorities for your brand.
The Buy One study of Open World Standard Solution will tell:
So that you can decide whether to release your new products and what elements.
The ORSET study of Open World Standard Solution will tell:
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Moscow, Russian Federation